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How Starbucks Succeed in Italy Despite Odds

by Foodie

In 2018, Starbucks opened its first store in Italy, a 25,000-square-foot Roastery in Milan. Despite being inspired by Italian coffeehouse culture, the American chain faced resistance when entering the country. Since then, the company has opened a total of 20 stores in northern and central Italy and plans to open five more before the end of 2022. A few other American brands like Domino’s, Ben & Jerry’s and Häagen-Dazs have failed to expand successfully in Italy, but will the country that invented espresso embrace the world’s largest coffee chain?


Learn How Starbucks Became Successful in Italy in the Following Learning Video Guide by CNBC

How Starbucks Won Over Italy

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