Home GlobalFood Videos How Starbucks Succeed in Italy Despite Odds

How Starbucks Succeed in Italy Despite Odds

by TravelFoodCulture.com

In 2018, Starbucks opened its first store in Italy, a 25,000-square-foot Roastery in Milan. Despite being inspired by Italian coffeehouse culture, the American chain faced resistance when entering the country. Since then, the company has opened a total of 20 stores in northern and central Italy and plans to open five more before the end of 2022. A few other American brands like Domino’s, Ben & Jerry’s and Häagen-Dazs have failed to expand successfully in Italy, but will the country that invented espresso embrace the world’s largest coffee chain?

– CNBC

Learn How Starbucks Became Successful in Italy in the Following Learning Video Guide by CNBC

How Starbucks Won Over Italy

View, Read and Learn More Here

Related Articles